Poppi, a well-known soda brand, finds itself entangled in a class-action lawsuit initiated by a consumer who alleges that the touted gut health benefits of its products fall short of the company’s marketing claims.
The lawsuit, lodged in the U.S. District Court in San Francisco by Kristin Cobbs, asserts that despite Poppi’s labeling as prebiotic sodas and the slogan “Be Gut Happy. Be Gut Healthy,” the actual content of prebiotic agave inulin fiber in the drinks, at around 2 grams, is insufficient to deliver substantial health advantages. Cobbs points to research indicating that even consuming 7.5 grams of agave inulin daily for three weeks failed to yield significant prebiotic benefits.
Moreover, the lawsuit contends that any potential prebiotic advantages from consuming more Poppi would be outweighed by the increased sugar intake.
Seeking financial redress not only for herself but also for others in a similar situation, Cobbs aims to hold Poppi accountable for its marketing claims.
Poppi, headquartered in Austin, Texas, has firmly defended its products, emphasizing its commitment to reinventing soda for a new generation and asserting that the lawsuit lacks merit. The company vows to vigorously challenge the allegations.
Poppi is just one among many brands in the rapidly expanding functional beverage sector, which promises health and wellness benefits. Sales of prebiotic and probiotic drinks in the U.S. surged last year, according to data from consulting firm AlixPartners.
