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South Yorkshire Launches Campaign to Tackle Perinatal Mental Illness

by Kaia

A new campaign has been launched in South Yorkshire aimed at helping people recognize the signs of perinatal mental illness and encouraging those affected to seek support.

The term “perinatal” refers to the period from pregnancy until about one year after a baby is born.

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According to NHS England, up to 27% of new and expectant mothers experience mental health issues during this time, with up to one in five fathers also being affected.

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In collaboration with health and care professionals, Barnsley Metropolitan Borough Council has introduced an animated video to raise awareness of the signs and symptoms of perinatal mental illness.

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The video, along with other campaign materials, will be featured in Barnsley Hospital, various community health settings, as well as online and across social media platforms.

Despite the prevalence of perinatal mental health issues, many parents do not reach out for help. The council hopes this campaign will encourage them to connect with professionals who can offer support.

Common signs of perinatal mental illness include feeling depressed, struggling to sleep, excessive worry, irritability, difficulty bonding with the baby, and, in some cases, thoughts of self-harm or harming others.

This initiative emphasizes the importance of recognizing these symptoms early and seeking timely help to ensure the well-being of both parents and their babies.

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