A recent poll by Superdrug reveals that Brits will spend £1.4 billion on health and beauty products this summer. The survey also shows that over a third of people will take inspiration from TikTok and other social media trends to update their looks for the season.
Supporting Marie Curie
The poll coincides with the launch of Superdrug’s new Yellow Pennies fundraising initiative, in collaboration with longtime charity partner Marie Curie. The partnership, which has recently reached a £12 million fundraising milestone, aims to support the end-of-life charity’s work.
Strictly Come Dancing star and TV presenter, Karim Zeroual, has joined the campaign, encouraging shoppers to add a 20p donation to their in-store purchases. These donations will help fund Marie Curie’s vital services.
Purchasing Trends
The survey highlights a resurgence of 1990s makeup trends, such as pink blusher, body glitter, and dark lip liner. Sun safety products are also a priority for many shoppers.
According to the poll, women in the UK are expected to spend £871 million on health and beauty products this season. Among men, 27% plan to spend over £30, with popular purchases including deodorant (61%), SPF (50%), razors (45%), and fake tan (6%). Additionally, 35% of respondents admitted that social media heavily influences their buying decisions.
Statements from Superdrug and Partners
Nigel Duxbury, Superdrug’s Health & Beauty Property Director, expressed excitement over the fundraising success, stating, “We’re thrilled that our fundraising efforts have exceeded the £12 million mark, and the journey continues. Pennies is a great initiative that offers a simple and effective way for Superdrug customers to support Marie Curie’s vital work and help us go even further with our fundraising efforts.”
Marie Curie, the UK’s leading end-of-life charity, provides expert hospice care at home and in their hospices. They also offer support over the phone and provide information online to help individuals and their families at the end of life.
Karim Zeroual, a new father, emphasized the ease of donating while shopping, saying, “As a recent first-time dad, I’m always finding myself having to stock up on essentials, and it’s brilliant that it’s now so easy for people to donate to Marie Curie when they do so. The work they do to help people at the end of their lives is so valuable – so I encourage everyone to donate their spare change to the charity on their next Superdrug shop.”
